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فارسی|Fa
فارسی|Fa

The Story of Domino

Read the Story

درباره ما

Domino officially entered Iran’s dairy and ice cream market in 2011 with the slogan “A New Taste with Domino.” But our story goes back much further. Behind Domino stands a wealth of experience—more than 30 years of passion and dedication from our founders to the country’s dairy and ice cream industry. With that foundation and a fresh perspective, we set out to create new and diverse flavors during our first decade of activity, crafting products that suit a wide range of tastes. Today, after years of continuous effort, we’re proud to offer the most diverse ice cream portfolio in Iran.
Our mission, inspired by the slogan “For Growth and Joy,” is to bring you happy moments and a healthier lifestyle. From establishing the largest R&D center and the most advanced milk laboratory in Iran to using the highest‑quality ingredients, every step reflects our commitment to excellence and your happiness. And this is only the beginning. We’re always exploring new opportunities, aiming to expand beyond our borders and become one of the top three dairy and ice cream companies in the region.

چرا دومینو؟

Unmatched Variety:
At Domino, flavor, color, and creativity come first. With more than 400 products across diverse categories and taste profiles, our portfolio is truly one‑of‑a‑kind in Iran—and rare even on a global scale.

Committed to Quality:
We work only with the best: advanced technology, premium ingredients, and state‑of‑the‑art equipment. The largest dairy and ice cream R&D center in Iran, along with one of the country’s most modern milk laboratories, ensures the consistent quality of every Domino product.

Always Within Reach:
Domino products are crafted to international standards while remaining fairly priced. Thanks to our nationwide distribution network and local branches, you can find Domino wherever you are in Iran.

Focused on Health and Consumer Preferences:
Whether you love classic flavors or enjoy discovering something new, we have something for every taste. Our mission is simple: growth and joy for everyone. Every happy and healthy moment you experience with Domino is deeply valuable to us.

Domino Nowruz 1404

World Food Safety Day

Domino Desserts Sampling Campaign Report

Take Me With You

A Snowy Day at Domino

Celebrating Domino’s Fourteenth Anniversary

تاریخچه

آشنایی با برند دومینو و مسیر آن

2022

Groundbreaking of the country’s largest industrial dairy farm

2021

Beginning of company expansion and the establishment of upstream affiliated industries

2020

Achieving a 27% share of the national ice cream market

2019

Expanding export destinations to eight countries in the region

مشاهده همه

افتخارات

Jam1
Top National Exporter

The year 2013 was a remarkable and proud milestone for Domino. By achieving 10 million dollars in dairy and ice cream exports to neighboring countries—right in the early years of our journey—we earned the title of Top National Exporter in Iran’s dairy and ice cream industry. The award and trophy we received stand as a lasting reminder of our continuous effort and unwavering commitment to quality. 🚀🏆

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National Milk Health Conference

The National Milk Health Conference — covering the journey of milk from production to consumption and its nutritional importance — was held in March 2015 in Tehran. The event was organized with the participation of the Food and Drug Administration of Iran University of Medical Sciences, along with food industry specialists, university professors, health experts, and dairy producers. Together, they examined the quality, safety, and nutritional value of milk.

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Straight Line Twin Dino Project

The Straight Line Twin Dino project, with a production capacity of 48,000 premium stick products per hour, was successfully developed for the first time in collaboration with Tetra Pak Hoyer A/S. From January to August 2014, the project was executed through close cooperation between Tetra Pak Hoyer and Domino’s technical team in both engineering design and software development.

Jam1
Twin Rollo Project

The Twin Rollo project, with a production capacity of 20,000 Alpiral “Product‑in‑Product” ice cream units per hour, was successfully developed for the first time in collaboration with Tetra Pak Hoyer A/S. From January to August 2013, the project was carried out through close cooperation between Tetra Pak Hoyer and Domino’s technical team in both engineering design and software development.

Domino Nowruz 1404
World Food Safety Day
This year’s World Food Safety Day carried the theme “Food Safety: Science in Action” On June 6, 2025, we came together to reflect on why food safety matters and how it can prevent foodborne illnesses. For us at Domino, food safety isn’t just a technical standard — it’s a commitment. A commitment to the health, trust, and peace of mind of everyone who chooses our products. From the moment raw milk enters our facilities to the moment the final product reaches you, we hold ourselves accountable — for the quality of what we make and for your well‑being. We celebrated this day alongside teams across the company, reinforcing our shared responsibility and strengthening our collective awareness. Together, we continue this journey to improve, grow, and create healthier, happier moments. ❤️ For growth and joy
Domino Desserts Sampling Campaign Report
During Nowruz 1403, travelers at Imam Khomeini Airport were introduced to a new taste of the holiday! Domino’s dessert sampling campaign made waiting moments more delicious and created plenty of sweet memories. 248,000 desserts were served! 800,000 people passed by Domino stands and discovered the flavors! Domino’s advertising structures were seen nearly 8,000,000 times throughout the airport! What was the goal? To introduce Domino’s 70-gram spoon desserts and create a pleasant experience for travelers. The result? Thousands of smiles, a delicious memory, and a warm, friendly connection with you!
Take Me With You
A voice that shouldn’t be ignored We all love nature, but sometimes the waste we leave behind takes away its beauty. With the launch of the “Take Me With You” campaign, Domino decided to become the voice of litter itself, saying: “Don’t leave me behind — take me with you!” In collaboration with eco‑tourism groups like “Orange Rhino“, this message quickly spread. People shared photos and videos showing that with one simple action, we can keep nature clean. So every time you head outdoors, remember not to leave any waste behind. Domino stands with nature — and with you. 💚🌏
A Snowy Day at Domino

On February 10, 2025, Domino was covered in white from head to toe! ☃️The kind of snowfall that makes everything more beautiful — even a regular workday. Snow‑filled paths, steaming cups of hot tea in our colleagues’ hands, and smiles visible even through the mist of their breath.

But not even that snowy day could slow us down! ❄️💪We still showed up, the trucks hit the road, the production line kept running, and together we created another round of delicious moments. Because no matter the weather, there’s always a reason to enjoy life. ❤️🍦

Celebrating Domino’s Fourteenth Anniversary
January 1st was a special and proud day for all of us at Domino — the fourteenth anniversary of the moment we took our first step toward creating new and distinctive experiences in the dairy and ice cream industry. Over these 14 years, thanks to the relentless efforts of our colleagues, the use of world‑class technologies, and our commitment to progress, we’ve earned a distinguished place in the market and in the hearts of consumers. Today, Domino is one of the leading players in Iran’s ice cream, dessert, and dairy market. But this is only the beginning. At Domino, we’re looking toward a brighter future and continuing to pursue our ambitions. With our ongoing dedication — and the support of the people — we hope to achieve even greater milestones. 🎈 Fourteen years on a journey of growth, joy, and delight!